dna-marketing-update

FRESH NEW WAYS TO PROMOTE YOUR SMALL BUSINESS APP THIS SUMMER

support@eazi-sites.com (Eazi Business) — Sat, 19 Jun 2021 19:23:36 GMT

Making sure your app is seen by the audience you want to see it

If you’ve just commissioned a new app for your burgeoning SME over the coming months, you’ll likely want to know how best to get the word out through savvy marketing techniques.

Take a look at our useful guide below, with hints and tips on how to align your app’s seamless UI and customer ready UX with a promotional campaign that will maximise downloads and engagement this summer.

Influencer marketing

While your core audience built through your website or offline channels will likely be fairly established at this point, reaching out to influencers to showcase app features and functionality can be a great way to connect to those who haven’t engaged with your brand as yet.

Especially useful if you’re looking to attract a younger user demographic through social media platforms such as Instagram and TikTok, building authentic, long-term partnerships with people who truly get behind what you’re trying to achieve can pave the way for exciting growth.

Start your own podcast

With a recent survey by Statista Research Department revealing that one in three people aged between 26 and 35 listen to podcasts on a weekly basis, creating a podcast series to break down the core feature and aims of your app can give you room to give your audience all the information required.

This could be incorporated as a series of episodes with the goal of building anticipation before app launch, and can even be established as an ongoing medium for communicating with users as you release important updates, or simply to answer any queries they may have about functionality.

Improve visibility through app store optimisation (ASO)

One of the challenges of promoting your app as a growing business is that word of mouth and even consistent social media messaging may only go so far when looking to your app as a viable means of revenue generation.

This is where ASO comes in. Unless your company operates in a decidedly niche sector, the chances are you will be going up against several established industry names.

ASO can give you a head start through driving more traffic to your download page by ranking higher in search results; app name and title, keywords, description, download numbers and reviews can all play a role in determining where you rank in search results.

As you can see, getting your app seen is often about understanding who your audience are, who you want to target with your app, and perhaps most importantly, considering which medium is the best way to attraction their attention.

Make the most of the season by following these simple guidelines

support@eazi-sites.com (Eazi Business) — Sat, 03 Apr 2021 20:29:15 GMT

The new season is a great reason to make and keep resolutions. Whether it’s eating right or cleaning out the garage, here are some tips for making and keeping resolutions.

Make a list

Lists are great ways to stay on track. Write down some big things you want to accomplish and some smaller things, too.

Check the list regularly

Don’t forget to check in and see how you’re doing. Just because you don’t achieve the big goals right away doesn’t mean you’re not making progress.

Reward yourself

When you succeed in achieving a goal, be it a big one or a small one, make sure to pat yourself on the back.

Think positively

Positive thinking is a major factor in success. So instead of mulling over things that didn’t go quite right, remind yourself of things that did.

Keep in touch with site visitors and boost loyalty

support@eazi-sites.com (Eazi Business) — Sat, 03 Apr 2021 20:29:15 GMT

There are so many good reasons to communicate with site visitors. Tell them about sales and new products or update them with tips and information.

Here are some reasons to make blogging part of your regular routine.

Blogging is an easy way to engage with site visitors

Writing a blog post is easy once you get the hang of it. Posts don’t need to be long or complicated. Just write about what you know, and do your best to write well.

Show customers your personality

When you write a blog post, you can really let your personality shine through. This can be a great tool for showing your distinct personality.

Blogging is a terrific form of communication

Blogs are a great communication tool. They tend to be longer than social media posts, which gives you plenty of space for sharing insights, handy tips and more.

It’s a great way to support and boost SEO

Search engines like sites that regularly post fresh content, and a blog is a great way of doing this. With relevant metadata for every post so search engines can find your content.

Drive traffic to your site

Every time you add a new post, people who have subscribed to it will have a reason to come back to your site. If the post is a good read, they’ll share it with others, bringing even more traffic!

Blogging is free

Maintaining a blog on your site is absolutely free. You can hire bloggers if you like or assign regularly blogging tasks to everyone in your company.

A natural way to build your brand

A blog is a wonderful way to build your brand’s distinct voice. Write about issues that are related to your industry and your customers.

Tips for writing great posts that increase your site traffic

support@eazi-sites.com (Eazi Business) — Sat, 03 Apr 2021 20:29:14 GMT

Write about something you know. If you don’t know much about a specific topic that will interest your readers, invite an expert to write about it.

Speak to your audience

You know your audience better than anyone else, so keep them in mind as you write your blog posts. Write about things they care about. If you have a company Facebook page, look here to find topics to write about

Take a few moments to plan your post

Once you have a great idea for a post, write the first draft. Some people like to start with the title and then work on the paragraphs. Other people like to start with subtitles and go from there. Choose the method that works for you.

Don’t forget to add images

Be sure to include a few high-quality images in your blog. Images break up the text and make it more readable. They can also convey emotions or ideas that are hard to put into words.

Edit carefully before posting

Once you’re happy with the text, put it aside for a day or two, and then re-read it. You’ll probably find a few things you want to add, and a couple more that you want to remove. Have a friend or colleague look it over to make sure there are no mistakes. When your post is error-free, set it up in your blog and publish.